BRANDING BRIEF

With your answers to these questions, we can start the creative process and get back to you with an estimate for designing your branding project. You don't need to fill out everything - but try to answer the questions marked * and please be sure to include your contact information.

Branding information
1.

What do you want to brand? What is your main product or service? *

2.

What do you want to be famous for? What is your promise: when people think of you, what words or thoughts will come to mind?

3.

Describe your ideal customer?

4.

Who are your competitors? How do you compare to them? Is there a market leader? What position do you want to occupy within your category/industry/market?

5.

What sets you apart from your competition (USP - Unique Selling Point)?

6.

What values should your branding communicate?

Choose as many as needed.

7.

Any other information that would be useful.

 

Vision and Goals

1.

What are the core values of your company, what is important, what are your principles, what will govern your existence as an organization? *

2.

What is the core purpose of the organization: why does it exist, why is it meaningful?

3.

What is the envisioned future, what are your big goals? Try finishing this sentence: 'One day, we see a world where...'

4.

What are the short, medium and long-term goals for the organization? What will it look like one year, five years and ten years from now?

 
 

Contact name *
[Please enter your name]
Company name
Email address * Please carefully enter email address
[Please enter your email address]
Telephone number *
[Please enter your phone number]
Current web address (if available)
 
Project type

New Brand Re-Brand
Design deadline

FixedFlexible

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