Signal your company’s strengths in the blink of an eye. Start with a forceful logo… but don’t stop there. Everything your potential customers see from you can use memorable visual cues to identify your quality and value.

Opportunity knocks whenever a customer visits you on the web. Welcome them in. Help them find what they came for. Make them remember all your benefits. Ensure real buyers can enjoy entering into your sales conversation.

Your easy-to-watch action narratives, scripted to help sell. A good sales pitch delivers information and involves emotions. Make it a great video. Leverage your stories for training, internet promotion and client presentations.

Grab attention to create interest with original photography. Or use a select stock shot, cartoon, diagram, chart, table, graph or other visual: make your important points clear with the perfect photo or illustration. Brand it yours.

When customers need you, be on the first page of their search. Even better: find them, capture their attention and make your capabilities familiar to them – before they go googling. It’s not always easy, but it’s usually crucial.

Craft your messages to target the customer sales you need. Deliver beautiful marketing to all the right people. Exploit free PR. Make it work by determining your purposes before employing the arts and sciences of communications.